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NovaCare Telemedicine Platform

Project Overview

NovaCare Medical Group operates six speciality clinics across Greater Cairo. Despite strong clinical outcomes and a loyal patient base, the group had no unified digital strategy, no online booking infrastructure, and no way to measure or scale patient acquisition.

Tele-Med was engaged to design, build, and operate a full healthcare marketing engine — covering performance marketing, CRM implementation, call centre operations, and SEO — within a single integrated programme.

The Challenge

Six clinics operating independently with no shared digital infrastructure. Enquiries came through personal phone numbers and walk-ins. There was no way to track leads, follow up on missed calls, or attribute bookings to any marketing activity.

  • No website, booking system, or patient portal
  • Zero digital marketing presence or paid campaigns
  • No CRM — leads tracked manually in spreadsheets
  • Inbound calls handled ad-hoc, no scripts or follow-up
  • Bed occupancy averaging 24% across all locations

Our Solution

Tele-Med designed a single, connected healthcare marketing system — built around NovaCare's six specialities and the patient journeys unique to each. Rather than bolt on tactical fixes, we replaced the entire patient acquisition infrastructure.

  1. 01

    Performance Marketing

    Google Search, Meta & TikTok campaigns mapped to each speciality and patient intent.

  2. 02

    Patient CRM Setup

    Salesforce Health Cloud with full pipeline tracking and automated follow-up sequences.

  3. 03

    Call Centre Operations

    10-seat multilingual team with clinical call scripts, CRM integration, and QA scoring.

  4. 04

    SEO & Landing Pages

    12 specialty service pages and ongoing Arabic/English medical content production.

Results & Impact

Measurable outcomes delivered across a 10-month campaign period

45%

Increase in Patient Leads

60%

Growth in Online Bookings

35%

Patient Engagement Rate

50%

Conversion Rate

Project Gallery

CRM DashboardCRM Dashboard
Landing Pages — 12 Specialities
Landing Pages — 12 Specialities
Social Media Content Strategy
Social Media Content Strategy

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Why Telemed

we believe healthcare should be more connected

Why Telemed

Testimonials

Success Stories From Our Partners

★★★★★

Working with Tele-Med has been a great experience. Their team understands both healthcare and digital marketing, which makes a real difference. From content creation and performance marketing to call center management, everything is handled professionally and with impressive attention to detail. They truly feel like an extension of our own team.

Dr. Hesham Talkhan

Dr. Hesham Talkhan

Lecturer of General Surgery | Consultant of General & Laparoscopic Surgery

★★★★★

Tele-Med has been a reliable partner in managing our digital presence. Their strategic approach, creative content, media production, and call center operations have helped us build stronger communication with our audience. What stands out most is their commitment, responsiveness, and ability to understand our business objectives.

Dr Ahmed El Osseily

Dr Ahmed El Osseily

Consultant of General Surgery and Laparoscopic surgery

★★★★★

Professionalism, organization, and attention to detail are what impressed me most about Tele-Med. The team is highly responsive, easy to work with, and genuinely committed to delivering quality in every stage of the project. It has been a smooth and enjoyable experience working with them.

Ahmed Maher

Ahmed Maher

Actor

★★★★★

Tele-Med has demonstrated a highly professional approach to medical tourism services. Their ability to coordinate patient journeys, communicate efficiently, and manage every step with precision creates confidence for both partners and patients. I appreciate their commitment to excellence and international standards.

Major General Tarek Ammar

Major General Tarek Ammar

Medical Tourism Partner

★★★★★

Our collaboration with Tele-Med has been built on trust, professionalism, and outstanding coordination. Their team understands the unique requirements of international patients and works diligently to ensure a seamless medical journey from the first inquiry to the completion of treatment. I highly value this partnership.

Mortada Jalal El Din

Mortada Jalal El Din

Medical Tourism Partner – South Sudan

Frequently Ask Questions

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What medical specialties are available on Telemed?

We offer consultations across a wide range of specialties including General Medicine, Pediatrics, Cardiology, Dermatology, Psychiatry, and more, connecting you to certified global experts.

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How do I book a consultation with a global doctor?

Simply choose your desired specialty, select a doctor based on their qualifications and schedule, and book a video session. You will receive an instant confirmation link.

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Are my medical files and data secure?

Yes, your privacy is our top priority. All clinical sessions, medical files, and personal data are encrypted and compliant with global healthcare data security standards.

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Can I get a digital prescription during my session?

Yes, doctors on our platform can issue digital prescriptions during the consultation, which can be downloaded and used at pharmacies.

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Is the platform available 24/7 for urgent consultations?

Yes, our customer care and a network of on-call primary care physicians are available 24 hours a day, 7 days a week, to assist you with urgent care needs.

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